Hamburg –
The Sourire brand based in Düsseldorf, Germany is celebrating its first anniversary in December 2021. A lot has happened up to this point. German NBA Star Dennis Schröder has publicly endorsed the young entrepreneurs Patrick Badiane and Karim Diop (CEOs of Sourire) on several occasions. Not only in the well-known and popular so-called “tunnel pics”, where NBA stars present their latest outfits while walking into the arena, but the star also wears their clothes during press conferences.
The two entrepreneurs are very proud of this achievement and, according to their own statements, would never have thought that something like this would happen so quickly. The American rapper “Lil Tjay” also wore the clothes of the two at more than 5 concerts through Europe. For Example Oslo and London. So it’s safe to say that the brand is represented by different people in different parts of the world.
The collection that was so well received is called “Dreams of Peace” and is now completely Sold Out. Mr. Badiane and Mr. Diop believe that it was so well received because it spread a message:
“With this collection we want to commemorate all those who never had the opportunity and the good fortune to witness or experience true peace in their lifetime. All the events in 2020 have moved many people to believe in the good in people and hope in having humanity, as well as building true peace. With this we want to present our “Dreams of Peace”…”
Lovers of the brand are now eagerly awaiting further developments.