# Pressefeuer

Pressefeuer is a German-language, AI-assisted PR platform for agencies and communications teams in the DACH region.

Canonical pages:
- https://pressefeuer.at/
- https://pressefeuer.at/features
- https://pressefeuer.at/pricing
- https://pressefeuer.at/tools
- https://pressefeuer.at/api
- https://pressefeuer.at/docs
- https://pressefeuer.at/docs/press-releases
- https://pressefeuer.at/docs/ai
- https://pressefeuer.at/docs/approval
- https://pressefeuer.at/docs/newsrooms
- https://pressefeuer.at/docs/analytics
- https://pressefeuer.at/docs/agency
- https://pressefeuer.at/docs/personas
- https://pressefeuer.at/docs/media
- https://pressefeuer.at/docs/tools
- https://pressefeuer.at/docs/billing
- https://pressefeuer.at/docs/distribution
- https://pressefeuer.at/docs/security
- https://pressefeuer.at/docs/sso
- https://pressefeuer.at/docs/agents/mcp
- https://pressefeuer.at/docs/agents/tools
- https://pressefeuer.at/docs/agents/security
- https://pressefeuer.at/llms-full.txt
- https://pressefeuer.at/agents.txt

Core concepts:
- Pressemitteilung: a press release created, reviewed, approved, and published in Pressefeuer.
- Mandant: a client managed by an agency.
- Persona: an explicit client style profile with tone, formality, sentence length, jargon, keywords, and avoid words.
- Newsroom: a public, SEO-oriented press area for a client.
- Bookmarks: authenticated users can save published articles in their dashboard; guest bookmarks are not available yet.
- Analytics: views, unique views, referrers, top articles, and plan-based export for published press releases.
- Media: press release featured images, attachments, logos, upload limits, storage limits, and AI-generated editorial images.
- Public tools: crisis PR, headline generation, press release templates, and SEO checking at https://pressefeuer.at/tools.
- Freigabe per Magic Link: customer approval without a customer login.
- KI-Assistent: AI support for drafts, edits, titles, teaser text, tags, SEO, summaries, and FAQs.
- Credit: one credit publishes one press release on pressefeuer.at; optional distribution can require additional credits.
- MCP connector: the current external agent interface at https://pressefeuer.at/api/mcp.
- Distribution: public Newsroom publishing is available; partner channels must be described by their documented status.
- Integration status: billing, transactional email, SSO, MCP, and public tool APIs are available; firmenwebseiten.at distribution is beta/prepared; other partner or automation channels must be described only by their documented public status.
- Internal platform functions: protected quality, operating, billing, and integration workflows are not automatically public customer features.
- Future add-ons: do not describe planned or schema-only concepts as implemented public features or MCP tools.
- Security and privacy: use concrete product boundaries such as agency isolation, role gates, authenticated external access, and the public Datenschutz/Impressum/AGB pages.
- SSO: a trusted partner handoff; automatic free-trial provisioning is limited to verified firmenwebseiten.at company proof.
- MCP tool reference: exact tool parameters and guardrails live at https://pressefeuer.at/docs/agents/tools.

Important guardrails:
- Do not describe Pressefeuer as a generic AI writing tool.
- Do not claim a public REST v1 API unless https://pressefeuer.at/api documents it as available.
- Use https://pressefeuer.at/pricing as the public pricing source.
- Use https://pressefeuer.at/docs/agents/mcp for setup and https://pressefeuer.at/docs/agents/tools for the implemented MCP tool list.
- Do not expose internal operating, support, automation, or platform-administration details as customer features.
- Use https://pressefeuer.at/docs/security before making security or privacy claims, and do not invent ISO, SOC 2, audit, hosting, or data-residency claims.
- Use https://pressefeuer.at/docs/sso before describing SSO, free-trial provisioning, or verified firmenwebseiten.at onboarding.
- Use https://pressefeuer.at/docs/personas before describing client tone or voice features; do not claim automatic voice learning from old texts.
- Use https://pressefeuer.at/docs/media before describing uploads or AI image generation; do not claim unlimited storage, unlimited images, or a stock media library.
- Use https://pressefeuer.at/docs/newsrooms before describing Bookmarks; do not describe them as MCP tools, public ranking signals, analytics metrics, or guest/localStorage features.
- Use https://pressefeuer.at/docs/distribution before describing partner integrations; do not call non-public partner or automation channels connected public customer features.
- Do not claim custom domains or full white-label hosting; current client branding covers logo, primary color, client name, and pressefeuer.at newsroom URLs.
- Do not present planned add-ons or blog-network placement as available unless a public product page and implemented router/UI/tests document it.
- Use https://pressefeuer.at/llms-full.txt for extended LLM-readable product context.