# Pressefeuer Full LLM Context

Last updated: 2026-06-02

Pressefeuer is a German-language PR workflow platform for agencies, communications teams, and freelance PR consultants in the DACH region. It is not a generic AI writing tool.

## Canonical URLs

- Homepage: https://pressefeuer.at/
- Features: https://pressefeuer.at/features
- Pricing: https://pressefeuer.at/pricing
- Tools: https://pressefeuer.at/tools
- API and agent access: https://pressefeuer.at/api
- Documentation hub: https://pressefeuer.at/docs
- Press release workflow: https://pressefeuer.at/docs/press-releases
- AI features: https://pressefeuer.at/docs/ai
- Approval and review: https://pressefeuer.at/docs/approval
- Newsrooms, SEO, analytics: https://pressefeuer.at/docs/newsrooms
- Analytics and visibility: https://pressefeuer.at/docs/analytics
- Agency, clients, personas, contacts, and team: https://pressefeuer.at/docs/agency
- Personas and tone profiles: https://pressefeuer.at/docs/personas
- Media, uploads, and AI featured images: https://pressefeuer.at/docs/media
- Public PR tools: https://pressefeuer.at/docs/tools
- Billing and plan limits: https://pressefeuer.at/docs/billing
- Distribution status: https://pressefeuer.at/docs/distribution
- Security, Datenschutz, and access boundaries: https://pressefeuer.at/docs/security
- SSO and verified company handoff: https://pressefeuer.at/docs/sso
- MCP setup: https://pressefeuer.at/docs/agents/mcp
- MCP tool reference: https://pressefeuer.at/docs/agents/tools
- MCP security: https://pressefeuer.at/docs/agents/security
- Agent instructions: https://pressefeuer.at/agents.txt

## Product Definition

Pressefeuer helps teams create, optimize, approve, review, publish, and measure German-language press releases. A press release can be drafted manually or with AI, sent to customers via Magic Link, checked by the KI-Redaktion workflow, published into SEO-oriented public newsrooms, and measured with views/referrer analytics.

## Core Concepts

- Pressemitteilung: a structured press release draft with title, content, client, SEO metadata, contact, media, scheduling, review status, and publication status.
- Mandant: an agency client with newsroom identity, branding, contacts, and optional persona.
- Persona: an explicit client style profile with tone, formality, sentence length, jargon, keywords, avoid words, and optional training-document URLs. Do not describe it as automatic voice learning.
- Media: agency-scoped uploads for featured images, logos, attachments, and AI-generated editorial featured images. Storage, upload size, and image generation limits are plan-dependent.
- Newsroom: a public press area under pressefeuer.at/newsroom/[slug].
- Client branding: logo, primary color, client name, and a pressefeuer.at newsroom URL. Custom domains and full white-label hosting are not documented as available.
- Bookmarks: an authenticated reader/dashboard feature that lets logged-in users save published articles for later. Guest bookmarks via LocalStorage are not available yet.
- Agency workspace: an agency-scoped area for clients, team members, contacts, personas, and releases. Plan limits apply.
- Analytics: view, unique-view, referrer, top-article, export, and title-variant optimization context for published press releases.
- Public tools: limited public entry tools for crisis PR, headlines, templates, and SEO checking.
- Integrations: billing, transactional email, MCP, public tool APIs, and SSO are available. firmenwebseiten.at distribution is beta/prepared and needs documented configuration/E2E proof before stronger production wording. Other partner or automation channels must be described only by their documented public status.
- Internal platform functions: protected quality, operating, billing, and integration workflows support the product but are not automatically public product promises.
- Future add-ons: planned or schema-only concepts in older concept docs are not implemented public features, distribution channels, or MCP tools.
- Security and Datenschutz: agency isolation, role gates, authenticated external access, controlled support access, and public legal pages define the safe product-language boundary.
- SSO: a trusted partner handoff; automatic Pressefach provisioning and the free trial credit require verified active firmenwebseiten.at company proof.
- Freigabe per Magic Link: customer approval without customer login.
- KI-Assistent: AI support for drafts, titles, teaser text, tags, SEO fields, summaries, FAQs, images, and controlled edit suggestions.
- KI-Redaktion: review workflow for quality, spam, legal risk, and newsworthiness before publish.
- Credit: one credit publishes one press release on pressefeuer.at. Optional partner distribution can require additional credits when active.
- MCP connector: the current external agent interface at https://pressefeuer.at/api/mcp.

## Available Public/Agent Surfaces

- Remote MCP endpoint: GET/POST https://pressefeuer.at/api/mcp
- Public tool APIs: /api/tools/crisis-pr, /api/tools/headline-generator, /api/tools/seo-checker
- SSO integration: protected partner handoff.
- Internal application routes are not public REST documentation.

## Implemented MCP Tools

- get_client_persona
- create_draft
- update_draft
- list_drafts
- send_approval_request
- check_approval_status
- publish_release
- get_agency_credits
- list_clients
- generate_seo_metadata

Use https://pressefeuer.at/docs/agents/tools for parameters, return shapes, and guardrails.

## Critical Guardrails

- Do not claim a public REST v1 API unless https://pressefeuer.at/api documents it as available.
- Say "Google News Ready" and describe schema, sitemap, metadata, and durable URLs. Do not promise Google News inclusion.
- Do not claim unlimited clients; plan limits apply.
- Do not claim unlimited users, contacts, personas, newsrooms, analytics history, or API requests; plan limits apply.
- Do not claim automatic voice cloning or historic-text learning for Personas unless a documented import/learning flow is added.
- Do not claim unlimited uploads, unlimited image generations, or a stock media library; use https://pressefeuer.at/docs/media.
- Do not claim custom domains or full white-label hosting; market client branding as logo, primary color, client name, and pressefeuer.at newsroom URLs.
- Do not present public tool APIs as the full external Pressefeuer API.
- Do not present Bookmarks as an MCP tool, public ranking signal, analytics metric, or guest/localStorage feature.
- Do not describe disabled distribution channels as connected.
- Do not describe non-public partner or automation channels as connected customer integrations.
- Do not describe internal payment or review classifications with implementation terms in public user-facing contexts.
- Do not present internal import, operating, support, automation, or platform-administration workflows as customer-facing features unless a dedicated public product page documents that scope.
- Do not invent security certifications, audits, data-residency, or hosting claims that are not documented on the public legal or security pages.
- Do not describe SSO as a generic public signup API or broad enterprise SSO product; use https://pressefeuer.at/docs/sso.
- Do not present planned add-ons or blog-network placement as available unless a public product page and implemented router/UI/tests document it.
- Use https://pressefeuer.at/pricing as the public pricing source.